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Take a Hack
*This campaign is still in the making
With inflation impacting all areas of life, including horse feed. Sometimes a cheaper solution is better, But when it comes to a horse, a cheaper solution usually leads to expensive problems.
So we built a campaign to encourage people to cut corners where we provided our audiance a guide to some hacks that they can use on the daily, so they could save to maintain the best nutrition for their horses.
Agency: The Martin Agency
Brand: Purina
CD: Steve Sage
Art Director: Eman Shaheen
Copywriter: Hope Thomas
The Spots
Out off home
We collaborated with Whitney Anderson (collage artist) to create a single outdoor board out of Purina feed packaging in a collage style, to spread the campaign’s message in the offline world. then post the behind-the-scenes and Timelapse of her working on social media.
Horse owners love a good hack. Whether that’s a gallop out in the field or a valuable, time-saving tip.
So let’s celebrate the “hacking” spirit of our customers, so they don’t have to cut corners where it counts.
We’ll start by sharing a “hack” from Purina, the hack being that this program exists!
To launch we will post on TikTok and IG Reels, and Purina’s loyal followers will take it from there.
Social TikTok
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