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HolidayRecipeRoutes

Just as the holidays look different this year, so will holiday travel. Designed for virtual travel experiences, "Kerrygold Recipe Routes" leans into how the richness of Kerrygold can help people reimagine their road trips around the holidays. The program suggests recipes to users based on the routes they travel, inspired by dishes and ingredients specific to their location. It also invites users staying at home this year to reimagine and embark on a new flavor journey. 'Kerrygold Recipe Routes' is supported by chef influencers from five different regions across the country. 

Geo -Targeted In-Feed 

Agency

Energy BBDO

CDs

Gloria Dusenberry
Dane Canada

Art Director

Eman Shaheen 

Copywriter

Tanner Manscill

Influencers & Recipes 

The Program