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HolidayRecipeRoutes

Just as the holidays look different this year, so will holiday travel. Kerrygold wants to encourage people to reimage the way they celebrate the holidays this year. So we launched a virtual travel experience, "Kerrygold Recipe Routes" which helps people reimagine their road trips around the holidays. The program suggests recipes to users based on the routes they travel, inspired by dishes and ingredients specific to their location. It also invites users staying at home this year to reimagine and embark on a new flavor journey. This digital experience is supported by chef influencers from five different regions across the country. 
This holiday campaign is also supported by a :60 film 'Middle of the Night' 

Agency

Energy BBDO

CDs

Gloria Dusenberry
Dane Canada

Art Director

Eman Shaheen 

Copywriter

Tanner Manscill

:60 Film 

The Program

Influencers & Recipes 

Geo -Targeted In-Feed