Just as the holidays look different this year, so will holiday travel. Designed for virtual travel experiences, "Kerrygold Recipe Routes" leans into how the richness of Kerrygold can help people reimagine their road trips around the holidays. The program suggests recipes to users based on the routes they travel, inspired by dishes and ingredients specific to their location. It also invites users staying at home this year to reimagine and embark on a new flavor journey. 'Kerrygold Recipe Routes' is supported by chef influencers from five different regions across the country.
Agency: Energy BBDO
Creative Directors: Gloria Dusenberry, Dane Canada
Art Director: Eman Shaheen
Copywriter: Tanner Manscill