PorscheXbox
Porsche—a name synonymous with automotive excellence and beloved by real-world and virtual racing fans alike—celebrated its 75th anniversary in style. To mark this milestone, Xbox joined the festivities with the release of limited edition collection: custom Xbox Series X consoles and matching Xbox Wireless Controllers, each adorned with vibrant designs inspired by six iconic Porsche motorsport liveries. These exclusive consoles were shared with gaming influencers and offered to fans through a sweepstakes, giving lucky participants a chance to own a piece of history.
To further commemorate this milestone, we produced a captivating series of short films celebrating Porsche’s legacy. These films brought the liveries to life, transforming each Xbox console into a portal to history, telling the rich stories behind the colors and designs that defined Porsche’s motorsport heritage.
Agency: Cramer Krasselt
Senior Art Director: Eman Shaheen
ACD: Jermey Adams
GCD: Conn Newton
Vice Chairman Creative Lead: Marshall Ross
Creative production company: Scholar